I’m John Lemp. Thanks for Visiting My Blog.
Most of you already know me as the founder of Clickbooth.com and RevContent. I’ve dedicated my life to building new businesses, working as a marketing innovator, and taking media from the hands of a few big media corporations and giving it back to small and mid-sized publishers.
You might know a lot about my companies, but this blog is more about John Lemp the person: who I am, what I believe, and what inspires me to empower other people.
Who Is John Lemp?
When other teenagers were goofing off, my friends and I would stay up all night building websites. I took my passion for the Web to the Rochester Institute of Technology, earning a Bachelor of Science in information technology.
After moving to Florida to get out of the Snow Belt in 2002, I rented a one-bedroom apartment in Sarasota. My business partner and I cold-called potential customers, trying to develop an idea for a business.
Everything changed in 2004, when I read an article on cost-per-action advertising. Instead of charging for clicks, the CPA model only charged when customers clicked ads and took conversion actions. CPA spoke to my personal sense of fairness and my belief that everyone can succeed when they work hard. I founded IntegraClick, won over a few clients, and started watching the business take off. Within a few years, we were pulling in millions in annual revenue, and IntegraClick became a significant force in empowering small business.
Our work at IntegraClick received a lot of recognition, including a Governor’s Business Diversification Award from the State of Florida. This recognition isn’t just about me; it’s about the team that worked tirelessly to build IntegraClick and its subsidiary companies, including Clickbooth.com and Netstupidity.
Thirty years ago, the U.S. had over 30 significant media companies. Today, we have just six companies that control most of the content we see. Through Clickbooth.com and my newest company, RevContent, I hope to empower publishers and small businesses that want to work hard to meet revenue goals.
What Does John Lemp Believe?
I’ve always had an incredible work ethic because I believe in the power of hard work. I share a lot on this blog about setting goals, staying motivated, and sustaining success. I think the marketplace should reward performance, not traditional players in an entrenched oligarchy. I want to make sure that anyone who’s willing to work hard finds great success in business.
In 2013, I was nominated for a Small Business Influencer Award. IntegraClick had purchased two office buildings in Sarasota, and we’d rented out office space to other small technology startups. I want to give other entrepreneurs in my community the space to work hard for their dreams. I’m about making sure that anyone who wants to do great things — and is willing to put in the work — can find the same success that I have through IntegraClick and RevContent.
What Inspires John Lemp?
I’m a competitor, maybe partially because of my love for football and softball. Succeeding in business requires a commitment not just to trying but also to winning. I don’t want RevContent to be an average player in content recommendation; I want it to become the world’s most successful content recommendation company. I like winning, and I don’t apologize for it. The people I lead deserve a big vision.
I’m inspired every day by the people in my companies who work hard to make our shared vision come to life. I’m also inspired by startups and publishers fighting to succeed in a world in which many large companies control business and media. There’s nothing wrong with building big business empires and large publishing companies, but too often domination stifles innovation. Real invention comes from everyday people with big ideas who give everything to make them succeed.
Thanks for Visiting
Success doesn’t always go to people who start with advantages. It goes to people who work for their dreams, who ask for the sale, and who never stop tackling new challenges. I hope the content I share on this blog inspires you the way it has inspired me.